Texas A&M University-Texarkana celebrated meeting its fall 2016 enrollment goal and kicked off its “Leave Your Mark: Recruit an Eagle” peer recruitment campaign with a live tattoo event on Monday, Oct. 24, in the lobby of the University Center.
Last fall, Kathy Williams, Vice President of Student Enrollment, Engagement and Success at A&M-Texarkana, accepted a challenge from Director of Admissions Toney Favors to be tattooed with the Texas A&M University-Texarkana Eagle if fall 2016 enrollment goals were met.
The university met its goal with a record 30 percent increase in freshman enrollment over last year. Subsequently, students, faculty and staff voted on their favorite tattoo design from three options.
Without knowing which design was selected, Williams was tattooed with the winning tattoo design during the event. Tattoo services were provided by Texarkana Ink.
“Toney and I were having a discussion last year regarding how we could motivate the entire campus community to work together to meet our enrollment goals for this fall, and we
decided that we needed to come up with something fun in order to get everyone involved,” said Kathy Williams. “In a moment of weakness, I agreed to get the tattoo. Now it’s time to deliver!”
Students and faculty celebrated the goals met by the university and witnessed Williams go through with the challenge.
“I think it says a whole lot about school spirit. Kathy who came here to work with us from Montana, it shows the pride she has in her team, in enrollment services and our school. Everyone here is having a great time watching this happen,” said Dr. Emily Cutrer, president of Texas A&M University-Texarkana.
The “Leave Your Mark: Recruit an Eagle” also launched during the event. This peer recruitment campaign encourages students to share their A&M-Texarkana stories and experiences with prospective students in person and via social media with the #RecruitAnEagle hashtag.
Students who recruit a minimum of 35 prospective undergraduate or graduate students to complete a survey will receive an A&M-Texarkana sweatshirt of their choice from the campus bookstore. Students may also earn a sweatshirt by speaking to groups and collecting a minimum of 20 inquiry cards.
Students who collect a minimum of 35 survey participants and 20 inquiry cards will receive a sweatshirt and a T-shirt.
The student who provides the greatest number of recruits also will receive a $100 bookstore gift certificate. The winner of the gift certificate will be announced the first week of the spring semester. Students may continue to submit survey results and inquiry cards for individual prizes until that time.