Soft2Bet, a leading provider of turnkey solutions for the iGaming industry, has announced impressive financial results for 2024, including doubling its year-on-year EBITDA. The company’s 2024 Growth Report highlights significant achievements in market expansion, product innovation, and industry recognition, as well as providing insights from top executives and industry experts.
Expanding Global Presence
In 2024, Soft2bet.fund continued to grow its global footprint, securing licenses in several key regulated markets. The company expanded into Ontario and Mexico with new B2C licenses and strengthened its position in Sweden with three additional B2C licenses. Furthermore, Soft2Bet obtained B2B licenses in Greece and Romania, and additional licenses in Sweden. Looking ahead, the company is making strides in entering the U.S. market, with a particular focus on New Jersey, positioning itself for growth in North America’s rapidly expanding iGaming sector. Soft2Bet is also planning an expansion into Spain, which will further solidify its European leadership, especially in online sports betting and casino gaming.
Additionally, Soft2Bet completed two major turnkey deals in Mexico and Nigeria in 2024, and secured its first MEGA partnership with a leading European operator.
“We’ve redefined gamification with our MEGA solution, driving player engagement and enhancing our brand’s performance. This innovative approach has contributed to sustainable revenue growth, earned us industry recognition, and delivered stronger ROI as we continue expanding into new markets,” said Uri Poliavich, Founder and CEO of Soft2Bet.
Solid Financial Performance
Soft2Bet’s core business activities have remained consistent, focusing on expanding its licensed presence across Europe and other markets. The company’s innovative B2B product offering continues to demonstrate its effectiveness across the industry. According to preliminary figures, Soft2Bet’s 2024 EBITDA is expected to double that of the previous year, underlining the company’s success in executing its growth strategy.
Product Innovation and Development
A major driver behind Soft2Bet’s 2024 growth has been the continuous enhancement of its Motivational Engineering Gaming Application (MEGA), along with the introduction of AI-driven tools that personalize game recommendations and promotions. MEGA was also made available as a standalone solution, allowing operators to implement gamification and retention strategies. This development resulted in a 65% increase in Net Gaming Revenue (NGR), a 45% rise in Average Revenue Per User (ARPU), and a 50% boost in deposit amounts. Additionally, Soft2Bet’s platform has supported rapid scaling, allowing the company to maintain sustainable growth.
Industry Recognition and Awards
Soft2Bet’s innovation and expansion efforts have been recognized across the industry, with the company receiving 38 award nominations in 2024—a 322% increase compared to 2023—and 10 accolades for product innovation, reflecting a 233% increase in recognition for its cutting-edge solutions.
Commitment to Corporate Social Responsibility
In 2024, Soft2Bet continued its commitment to Corporate Social Responsibility (CSR), initiating nine programs, including blood drives, breast cancer awareness campaigns, community cleanups, and village revitalization projects. The company donated over €821,000 to seven NGOs and supported 34 organizations and donors, demonstrating its dedication to making a positive impact on communities.
Industry Contribution
In September 2024, Soft2Bet Invest was honored with the “Outstanding Contribution to the Gaming Industry 2024” award, recognizing its significant role in the industry through technical innovation, mentoring, and investment. Soft2Bet Invest, a €50 million iGaming Innovation Fund, supports iGaming and casual gaming entrepreneurs with a focus on AI, UX analytics, and high-margin gaming solutions.
About Soft2Bet
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services to online gambling operators. Known for its Motivational Engineering Gaming Application (MEGA), Soft2Bet offers a casino and sports betting solution that has proven to enhance player retention and engagement. With more than 13 global licenses, Soft2Bet has successfully launched numerous iGaming brands worldwide.
-In collaboration with Bazoom
